|Mommy bloggers with ASEC Paulyn Jean Rosell-Ubial of the Department of Health and Dr. Anthony Calibo, Supervising Officer of Essential Newborn Care, Family Health Office (DOH) and Vicki Pastoriza and her team from Campaigns Cebu|
Breastfeeding is a milestone event for every new mom and her child. Knowing that there is a life depending on you for love, affection, nutrition and survival is a badge that moms proudly wear. However, one of the most challenging moments for a new mother is being able to breastfeed successfully and exclusively. Recognizing this the Department of Health (DOH) launched Breastfeeding TSEK: Tama, Sapat, Eksklusibo Campaign to address the needs of the breastfeeding mom and create awareness in the family, society and business sector.
The campaign aims to educate everyone about the benefits of exclusive breastfeeding and the right way to go about it. TSEK stands for:
Tama – immediately and appropriately breastfeed within one hour of birth
Sapat – mother’s milk is sufficient in nutrients and quantity for the baby up to six months
Eksklusibo – exclusive breastfeeding for the first six months of life,not giving baby anything, not even water.
ASEC Paulyn Jean Rossel-Ubial of DOH made a call of support to parent bloggers to spread the word and help empower parents through a Bloggers Engagement at the Alejandra Hotel in Makati, last Saturday, May 14, 2011. Dr. Anthony Calibo of EINC explained the program in detail, including the harsh side effects of formula feeding that milk companies are not telling mothers.
For the working mom, aside from the silly fact that maternity leave is just for 2-3 months for mom and 7 days for dads, not all establishments are equipped with a breastfeeding room. If you need to express milk, the options can be narrowed down to the rest room, an empty office cubicle if you’re lucky or more often, moms just let them flow and give their babies formula at home.
The DOH Breastfeeding TSEK campaign is not just for mothers, it is for every body else who should be helping the moms out and empowering them, instead of helping the infant milk companies.It also aims to revive the Milk Code (EO 51) or the National Code of Marketing of breastmilk substitutes, breastmilk supplements and related products that was signed into law by then President Corazon Aquino.